Today is going to be
Today is going to be a bad day for George W. The worst part is that his people are trying to defend the ad for not having subliminal messages. To quote Bush: "I don't see how one frame out of 900 could have that much affect. I didn't even see the word "RATS" when I watched the ad at normal speed."
I don't think George W. understands the point of subliminal messages.
Additionally, Salon.com has several interviews with people in the advertising industry with different takes on this ad.