Remember for the Blair Witch
Remember for the Blair Witch Project how Artisan Entertainment published those fake web sites saying the movie was true to produce grassroots hype for the movie? Well, it looks like X-Men is doing the same thing.
Mutant Watch is a seemingly very realistic site, though an intelligent reader would probably quickly realize that it is a parody. Senator Kelly is not a real senator, obviously. He's the bad guy in the X-Men comics. Mutant Watch is a site that tries to make him seem real.